Apple’s event artwork usually only hints at one thing: wallpapers for new devices -
Apple

Apple’s event artwork usually only hints at one thing: wallpapers for new devices

With Apple event invites going out yesterday, the world is abuzz with wild ideas and rampant kremlinology. Whenever an Apple event graphic hits the web, it gets torn apart as people try and decode whatever hint they have told themselves is hidden within. I’m here to tell you that there’s usually only ever one thing that these graphics are hiding, the default wallpaper of whatever new device is being introduced at the event.

Over the past four years, Apple event graphics have sort of adopted a pattern. There are a few event invitations that didn’t actually have anything at all hidden within them. We’ll talk about those. But the vast majority of them did in fact hide the default wallpaper of the flagship product for the event. All three of Apple’s Fall events last year hid wallpapers within their graphics. Let’s take a look at those first.

Sometimes, the wallpaper design is hidden in plain sight and sometimes it’s more subtle. With the Time Flies September event, the logo included in all of the graphics lines up perfectly with the loopy wallpapers included in the iPad Air. It even used the same shades of blue.


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