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Vivo beats Samsung to take the second spot in India’s smartphone market

Samsung dominated the Indian smartphone market for quite some time, but the onslaught of more affordable phones from Chinese rivals has posed a serious challenge. In the latest setback for the company, Vivo has surpassed Samsung to become the second-largest smartphone maker in India.

As per the latest market report by Canalys, Vivo had a market share of 19.9% after shipping 6.7 million phones in Q1 2020, while Samsung’s market share now stands at 18.9% in India. Notably, Vivo recorded a 48.9% growth in annual shipments, while Samsung saw a decline of 13.7% in the same period.

OPPO’s spin-off brand Realme emerged as the biggest winner, as it saw YoY shipments go up by 200%, and currently sits behind Samsung in the fourth position. However, things are going to be tough for all brands as analysts predict a steep decline in sales in the next quarter due to the ongoing pandemic.

Source: Canalys


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